Healthy Burgers

Concept: Retail
Territory: Australia
Training Provided: Ongoing (initial 6 weeks)
Marketing Support: Metro & regional
Agreement Term: 5 + 5
Number Of Units: +24
Investment Required: $350,000 - $450,000 (exc GST)
Business Established: 2004
Franchising Commenced: 2005
Qualifications Required: Committed, driven and passionate people
About Grill'd (Healthy Burgers)

The Grill’d concept delivers a new, fresh and vibrant approach to what is arguably the most widely appealing food concept in the world – the burger. The Grill’d concept was born when Simon Crowe, the company founder, decided to do something about the lack of a decent, healthy hamburger in the Australian market.

The first Grill’d restaurant opened in the Melbourne suburb of Hawthorn in March 2004, offering quality, fresh, healthy, meal-sized burgers made from 100% beef, chicken breast, lamb and veggie patties. The tremendous success of this restaurant led to the quick succession of additional Grill’d restaurants in Melbourne before interstate expansion commenced late 2007.

There are currently restaurants in operation across Melbourne, Brisbane & Coolangatta, Sydney & Newcastle, and many more in the pipeline. An overwhelming consumer response to the Grill’d model continues to drive growth, fuelled by positive community and media endorsement.

Grill’d is open 7 days for lunch and dinner and offers both in-store dining and take-away. Part of the Grill’d experience is watching the delicious, made-to-order burgers being cooked on the flame grill and ‘dressed’ with fresh toppings. All restaurants are fitted out to the highest standard and provide a friendly, casual and funky environment. The business is run by three operational virtues – friendliness, cleanliness and urgency.

The Grill’d senior management and ownership team is professional and reputable, with extensive marketing, retail and sales experience across small, medium and large sized businesses. The business model has commercial viability and strong consumer appeal, capitalising on the shift towards healthy, great tasting and convenient meal solutions. The success of the concept is now providing an exciting opportunity for enthusiastic, passionate people to join the Grill’d franchise family.

Grill’d places great importance on branding, store design, teamwork, customer service and culture. According to Crowe, “It’s the culmination of our people and our product that set us apart. We are a young, growing company with the momentum and confidence to expand our presence on a national scale. We believe that our franchise opportunity is an exciting one that will firmly secure Grill’d as Australia’s Number 1 premium, healthy burger chain and we are searching for franchise partners who share our values, vision & passion”.

With an aggressive expansion strategy now in place, Grill’d is set to have more than 35 restaurants operating by the end of 2009, providing an exciting opportunity for franchise partners with:

a positive attitude

a willingness to work hard as an owner / manager and to follow the Grill’d guidelines and systems

a strong customer service focus

excellent leadership and communication skills

A background in retail / food / hospitality and previous business management experience is ideal but not essential.