Wednesday, October 7, 2009

Five fast food restaurants that offer something different69

Five fast food restaurants that offer something different69
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Fast food restaurants have started to evolve in the last few years. If you look back about 10 or 15 years you would see that almost all of the fast food restaurants had the same basic menu options and very similar layouts. Over time, as more fast food executives and marketers realized that customers wanted more options and things were out of the ordinary, this has been changing. No longer are 99% of the fast food restaurants in America serving a basic combination of a burger fries and a drink. We now see more options in general, and there is an increasing push to improve the health quality of many of the menu items. While most fast food meals still leave a lot to be desired nutrition wise, there certainly has been some progress made.

Today I wanted to take a look at some of the major fast food chains who have made it clear that their business model is to be different than their peers. These are chains which have revolutionized the fast food menu and have had very solid results doing so.

Top 5 Fast Food Restaurants that offer something different

1. Arby's- It is tough to beat Arby's when it comes to the variety of the menu contest. Arby's still has its regular roast beef sandwiches which are very popular, but now it has broadened itself out in a huge way. A customer can order any kind of market fresh sandwich, mozzarella sticks, chicken poppers, and many other new items. In their commercials Arby's makes it clear it wants people to see them as the savior from ordinary fast food. I believe in the past few years the company has done a great job executing this plan.

2. Sonic- Sonic is America's Drive In and it is certainly unique in several ways. The fact that there is no indoor seating, rather just a drive-in area as well as some picnic tables makes it very different from most chains. The menu is packed full of both the ordinary fast food as well as the more recent wraps, salads, and toasted sandwich offerings. Sonic also separates itself in the dessert menu, where its choices are second to none.

3. Chick-fil-a- Chick-fil-a has clearly established itself as a leader in the restaurant business by being different. The commercials with the cows saying "eat more chicken" have been very successful. Chick-fil-a also prides itself on being a company that is closed on Sunday's for religious reasons, which certainly hurts its business on a busy weekend day, but it is popular with many customers as well.

4. Chipotle- Chipotle's CEO calls his company "fast food with integrity." The line has stuck with customers as Chipotle has been growing like weeds in the past couple of years. After this company spun off of McDonald's the business model was questioned, but thus far everything has gone beautifully. The menu at Chipotle is obviously unlike any other fast food chain and it continues to rate highly among consumers in the food quality surveys.

5. McDonald's- It may come as a shock to many to see this chain on this list, but it really does deserve to be here. McDonald's has done a fantastic job in turning their operations around in the last few years, and they owe it to their innovation. The company brought in snack wraps, yogurt parfaits, and premium salads were firsts in the industry. As is often the case McDonald's has benefited very nicely from having the first mover advantage in many of these areas. Burgers and fries are still a cornerstone, but its far from the only thing this restaurant has now.

Certainly fast food is still far from being considered healthy, but there is definitely some progress taking place. I believe the more popularity these unique fast food restaurants and their menus have, the more changes will come in the future.

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