ChicKing spreading its wings to Malaysia

Published: Tuesday October 6, 2009 MYT 2:09:00 PM
ChicKing spreading its wings to Malaysia


NEW DELHI: ChicKing, a fast growing food chain that is on a global expansion mode, will soon serve its spicy crunchy chicken blend with herbs to Malaysian consumers.

A.K. Mansoor, an Indian entrepreneur who established ChicKing Fried Chicken, has ambitious plans to make it a global brand by opening another 200 outlets by 2012.

Currently, he owns 20 restaurants, mainly in West Asia and India.

"We have decided to open three outlets in Kuala Lumpur before March next year.This is part of our global expansion plan. Malaysia is a good market as fried chicken is popular among Malaysians.

"We will be using local chicken and manpower but the ingredients will come from our two manufacturing centres, in the United Arab Emirates (UAE) and India," Mansoor told Bernama.

The company, headquartered in Dubai, plans to spend about RM400,000 to establish each outlet as a family dinning destination in Kuala Lumpur and later expand operations on the franchise model.

ChicKing was first started in the UAE in 2000 under Banquet Foods International -- part of the Dubai-based Al Bayan Group of Companies -- and quickly established its footprint overseas.

Asked how the company plans to position itself in the competitive Malaysian market, Mansoor said: "We are competitive on pricing and have an established quality brand name.

"Over the last 10 years we have developed our own recipe which is 100 percent halal."

Besides Malaysia, in the region, Singapore and Indonesia are on Mansoor's expansion roadmap.

For fast food consumers, ChicKing also offers a range of delicacies on its menu like crunchy chicken, burger and fish.--BERNAMA