The Global Fast Food industry profile is an essential resource for top-level data and analysis covering the fast food industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere.
Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.
The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2008 average annual exchange rates.
Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction.
The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered.
Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume.
Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.
For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.
The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
Wednesday, September 16, 2009
Tuesday, September 15, 2009
The Ramly Burger
The Ramly Burger, also known as the Burger Ramly, is a Malaysian burger created by Ramly Moknin popular in Malaysia and Singapore. Though the term "Ramly Burger" may refer to any of the hamburgers sold in a Ramly Burger stall, it most commonly refers to the Ramly Burger Special. While the amount and type of ingredients vary greatly depending on location, a typical Ramly Burger consists of a beef or chicken patty, margarine, onions, an egg, cabbage, mayonnaise, Worcestershire sauce and Maggi Seasoning. This list is subjective, however, as Ramly Burgers are famous for being highly customizab
History
Burger Ramly started out in 1979 as a small family business operated from a mobile kiosk on Lorong Haji Hussin in Kuala Lumpur. The family recipe soon became a hit among Malaysians.
An original Beef Ramly Burger Special.The Ramly Burger is distinctive from most other hamburgers due to the unique way in which the ingredients are served. Rather than the usual method of stacking the ingredients within the bun, the patty in the Ramly Burger is first covered with the desired condiments, then wrapped in a thin layer of egg. The end result is packet-like and enhances the texture of the burger while simultaneously reducing mess from the condiments. The Ramly Burger served in this way is known as Ramly Burger Special.
Besides the Burger Special, Ramly Burgers can also be served in conventional way, with the patty being cooked together with ingredients like Worcestershire sauce, curry powder or some pepper as flavorings.
Controversy
Despite its popularity among Singaporeans, the import of Ramly Burger into Singapore is prohibited (a strange fact as frozen Ramly Burger patties are approved for sale there), along with all other Malaysian beef products. However, several stalls have smuggled the burger, albeit illegally, into the country. In particular, Ramly Burger stalls are rampant in pasar malams, which are harder to track due to their itinerant nature.
External links
Official site of Ramly Food Processing
Kuala What to look out for in a good Ramly Burger
History
Burger Ramly started out in 1979 as a small family business operated from a mobile kiosk on Lorong Haji Hussin in Kuala Lumpur. The family recipe soon became a hit among Malaysians.
An original Beef Ramly Burger Special.The Ramly Burger is distinctive from most other hamburgers due to the unique way in which the ingredients are served. Rather than the usual method of stacking the ingredients within the bun, the patty in the Ramly Burger is first covered with the desired condiments, then wrapped in a thin layer of egg. The end result is packet-like and enhances the texture of the burger while simultaneously reducing mess from the condiments. The Ramly Burger served in this way is known as Ramly Burger Special.
Besides the Burger Special, Ramly Burgers can also be served in conventional way, with the patty being cooked together with ingredients like Worcestershire sauce, curry powder or some pepper as flavorings.
Controversy
Despite its popularity among Singaporeans, the import of Ramly Burger into Singapore is prohibited (a strange fact as frozen Ramly Burger patties are approved for sale there), along with all other Malaysian beef products. However, several stalls have smuggled the burger, albeit illegally, into the country. In particular, Ramly Burger stalls are rampant in pasar malams, which are harder to track due to their itinerant nature.
External links
Official site of Ramly Food Processing
Kuala What to look out for in a good Ramly Burger
Sejarah
Burger Ramly merupakan produk bumiputera milik Ramly bin Mokni yang telah menjadi salah satu makanan segera yang popular di Malaysia. Burger Ramly lebih mudah didapati gerai makanan ditepi jalan dan restoran. Kemudiannya, Burger Ramly telah menular ke Singapura dan menjadi makanan segera yang popular dikalangan penduduk Singapura.
Ramly Food Processsing adalah industri bumiputera yang terkenal dalam industri pembuatan produk makanan berasaskan daging lembu, ayam dan hasilan laut berjenama ramly, Burger, nuget, frankfurter dan drummet adalah diantara produk yang paling diminati.
Diasaskan pada tahun 1984 oleh Tuan Haji Ramly b. Mokni dan Puan Hajjah Shala Siah Bt. Abdul Manap dari cetusan idea dan hasrat murni untuk mengeluarkan produk yang halal, bersih dan bermutu.
Kini syarikat ini telah mempunyai 2 buah kilang pemerosesan di Kawasan Perindustrian Bandar Tun Razak, Cheras dan di Taman Perindustrian IKS, Mukim Batu, Kuala Lumpur dengan menawarkan peluang pekerjaan dari pengurusan, pengeluaran hinggalah ke pemasaran produk. Produk berjenama ramly kini begitu unggul di pasaran Malaysia dan bakal ke taraf antarabangsa.
Jenis warung atau gerai burger Ramly yang banyak terdapat di Malaysia
[sunting] Pengedaran
Lebih dari 120 orang pemborong berdaftar sebagai anak syarikat bagi mengedarkan produk-produk RAMLY. Kesemua pemborong berdaftar ini dibawah pemasaran Ramly Mokni Sendirian Berhad. Syarikat pemasaran ini beribupejabat di Desa Tun Razak, Cheras, Kuala Lumpur. Penubuhan syarikat ini bertujuan dalam menawarkan khidmat jualan kepada pelanggan. Bagi memastikan pengedaran dan penghantaran produk dijamin kualiti dan kesegarannya, kenderaan kontena sejukbeku digunakan.
Sebuah anak syarikat Ramly yang berobjektif dalam memastikan produknya mudah didapati dipasaran telah ditubuh di Lorong Raja Bot (Off Jalan Raja Alang) di Kuala Lumpur. Anak syarikat ini dikenali sebagai Ramly Supermarket Sendirian Berhad, dan ia beroperasi 24jam. Pembukaan anak syarikat ini bagi memastikan khidmat borong dan runcit boleh dilaksanakan diantara RAMLY dengan penjaja dan orang awam.
Kualiti
Penubuhan Makma Mikrobiologi yang dijalankan oleh Ramly, bagi mengawal kualiti produk. Tujuan penubuhan makmal ini adalah memasitkan produknya adalah suci (dari pemilihan bahan mentah hingga produk siap) dan selamat untuk dimakan. Selain itu, makmal ini berfungi sebagai satu tempat penyelidikan dan pembangunan produk. Makmal Mikrobiologi Ramly lengkap dengan peralatan teknologi tinggi.
Produksi
Satu kajian penyelidikan dan pembangunan produk dijalankan oleh Ramly, bagi tujuan kesegaran, kelazatan dan kualiti produknya. Cara pembungkusan yang menarik juga dikaji dalam memastikan produk kelihatan menarik dan boleh dinikmati. Pengimplementasi kepakaran teknologi oleh Ramly, adalah memastikan pengeluran daging dan hasil laut dapat memenuhi citarasa pengguna dan pengemar Ramly. Kepakaran teknologi yang digunakan juga memastikan produktiviti produk.
Penyediaan
Untuk memasak burger Ramly, tidak begitu sukar, cuma yang diperlukan ialah kuali atau plet leper, penekan daging burger, dapur, gas masakan, ban burger dan daging burger. Untuk rencah atau isi-isinya pula ialah timun dan kobis. Untuk bahan perisanya, biasa digunakan ialah sos Worcester (wu-ches-ter) atau juga dikenali sebagai kicap burger dikalangan orang Malaysia. Sebagai sos tambahan pula ialah mayonis, sos tomato, sos cili ataupun sos barbeku.
Ramly Food Processsing adalah industri bumiputera yang terkenal dalam industri pembuatan produk makanan berasaskan daging lembu, ayam dan hasilan laut berjenama ramly, Burger, nuget, frankfurter dan drummet adalah diantara produk yang paling diminati.
Diasaskan pada tahun 1984 oleh Tuan Haji Ramly b. Mokni dan Puan Hajjah Shala Siah Bt. Abdul Manap dari cetusan idea dan hasrat murni untuk mengeluarkan produk yang halal, bersih dan bermutu.
Kini syarikat ini telah mempunyai 2 buah kilang pemerosesan di Kawasan Perindustrian Bandar Tun Razak, Cheras dan di Taman Perindustrian IKS, Mukim Batu, Kuala Lumpur dengan menawarkan peluang pekerjaan dari pengurusan, pengeluaran hinggalah ke pemasaran produk. Produk berjenama ramly kini begitu unggul di pasaran Malaysia dan bakal ke taraf antarabangsa.
Jenis warung atau gerai burger Ramly yang banyak terdapat di Malaysia
[sunting] Pengedaran
Lebih dari 120 orang pemborong berdaftar sebagai anak syarikat bagi mengedarkan produk-produk RAMLY. Kesemua pemborong berdaftar ini dibawah pemasaran Ramly Mokni Sendirian Berhad. Syarikat pemasaran ini beribupejabat di Desa Tun Razak, Cheras, Kuala Lumpur. Penubuhan syarikat ini bertujuan dalam menawarkan khidmat jualan kepada pelanggan. Bagi memastikan pengedaran dan penghantaran produk dijamin kualiti dan kesegarannya, kenderaan kontena sejukbeku digunakan.
Sebuah anak syarikat Ramly yang berobjektif dalam memastikan produknya mudah didapati dipasaran telah ditubuh di Lorong Raja Bot (Off Jalan Raja Alang) di Kuala Lumpur. Anak syarikat ini dikenali sebagai Ramly Supermarket Sendirian Berhad, dan ia beroperasi 24jam. Pembukaan anak syarikat ini bagi memastikan khidmat borong dan runcit boleh dilaksanakan diantara RAMLY dengan penjaja dan orang awam.
Kualiti
Penubuhan Makma Mikrobiologi yang dijalankan oleh Ramly, bagi mengawal kualiti produk. Tujuan penubuhan makmal ini adalah memasitkan produknya adalah suci (dari pemilihan bahan mentah hingga produk siap) dan selamat untuk dimakan. Selain itu, makmal ini berfungi sebagai satu tempat penyelidikan dan pembangunan produk. Makmal Mikrobiologi Ramly lengkap dengan peralatan teknologi tinggi.
Produksi
Satu kajian penyelidikan dan pembangunan produk dijalankan oleh Ramly, bagi tujuan kesegaran, kelazatan dan kualiti produknya. Cara pembungkusan yang menarik juga dikaji dalam memastikan produk kelihatan menarik dan boleh dinikmati. Pengimplementasi kepakaran teknologi oleh Ramly, adalah memastikan pengeluran daging dan hasil laut dapat memenuhi citarasa pengguna dan pengemar Ramly. Kepakaran teknologi yang digunakan juga memastikan produktiviti produk.
Penyediaan
Untuk memasak burger Ramly, tidak begitu sukar, cuma yang diperlukan ialah kuali atau plet leper, penekan daging burger, dapur, gas masakan, ban burger dan daging burger. Untuk rencah atau isi-isinya pula ialah timun dan kobis. Untuk bahan perisanya, biasa digunakan ialah sos Worcester (wu-ches-ter) atau juga dikenali sebagai kicap burger dikalangan orang Malaysia. Sebagai sos tambahan pula ialah mayonis, sos tomato, sos cili ataupun sos barbeku.
Ramly burger
The Ramly Burger, also known as the Burger Ramly, is a Malaysian hamburger created by Ramly Moknin popular in Malaysia and Singapore. While the term “Ramly Burger” may refer to any of the hamburgers sold in a Ramly Burger stall, it most commonly refers to the Ramly Burger Special. While the amount and type of ingredients vary greatly depending on location, a typical Ramly Burger consists of a beef or chicken patty, margarine, onions, an egg, cabbage, mayonnaise, and Worcestershire sauce. This list is subjective, however, as Ramly Burgers are famous for being highly customizable.
BURGER Ramly started out in 1979 as a small family business operated from a mobile kiosk on Lorong Haji Hussin in Kuala Lumpur. The family recipe soon became a hit among Malaysians.
Shown above is a Burger Daging Special bought from a stall under Siang Leng’s apartment. Looking at pictures, they don’t look that nice hor? Quite messy also, with all the chilli sauce and mayo.. Anyway, at RM3.00, it has most of the stuff described above plus a half slice of cheese. The guy who prepared my burger squeezed some thousand island dressing between the patties. I must admit it’s a good idea because it really made the burger nicer, really perfect for suppers. Most stalls also put black pepper sauce in their burgers, but I don’t like the taste. Do you?
BURGER Ramly started out in 1979 as a small family business operated from a mobile kiosk on Lorong Haji Hussin in Kuala Lumpur. The family recipe soon became a hit among Malaysians.
Shown above is a Burger Daging Special bought from a stall under Siang Leng’s apartment. Looking at pictures, they don’t look that nice hor? Quite messy also, with all the chilli sauce and mayo.. Anyway, at RM3.00, it has most of the stuff described above plus a half slice of cheese. The guy who prepared my burger squeezed some thousand island dressing between the patties. I must admit it’s a good idea because it really made the burger nicer, really perfect for suppers. Most stalls also put black pepper sauce in their burgers, but I don’t like the taste. Do you?
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